Can Blog Posts Be Short in 2023? Absolutely, Shorter Blog Posts Can Be More Effective

The age-old question of how long a blog post should be has been hotly debated for years. But can blog posts be short? While some argue that longer content is better for SEO and audience engagement, others believe shorter blog posts can be just as effective, if not more so.

In fact, the best blog posts have an average of 2,330 words. But shorter blog posts can be just as effective.

In this post, we will examine the advantages of short blog posts, discuss the ideal length of a blog post, and provide strategies for writing and making the most of your short blog post.

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Advantages of Short Blog Posts

One of the main advantages of short blog posts is that they are easier to consume. Many readers have limited attention spans and don’t want to spend a lot of time reading long, drawn-out articles. Short blog posts can get right to the point, providing valuable information clearly and concisely.

Another advantage of short blog posts is that they are quick to write. If you are pressed for time or need help to come up with ideas for longer posts, short blog posts can be a great way to keep your content fresh and relevant. They are also easier to edit and proofread, as there is less content to go through.

What is the ideal blog post length, and why shorter posts may be beneficial?

Many experts agree that the ideal blog post length is somewhere between 1,000 to 1,500 words. However, this may only sometimes be practical or necessary. Shorter posts can be just as effective, especially if they can convey their message clearly and concisely.

Some studies have shown that shorter blog posts are more effective than longer ones, and this is because readers are more likely to engage with content that is easy to consume and share. Short blog posts can also help readers cut through the noise and quickly get the information they need.

Can Blog Posts Be Short?

Absolutely! No rule says blog posts have to be a certain length, and your blog post should be as long as it needs to be to convey your message effectively. If you can get your point across in 300 words, that’s great. If it takes 1,500 words to explain your topic thoroughly, that’s fine too.

The key is to focus on quality over quantity. Your blog post should be engaging, informative, and helpful to your readers, regardless of how long or short it is.

Strategies for Writing Short Blog Posts

If you want to write shorter blog posts, there are a few strategies you can use to make the most of your content. First, focus on one main idea or topic per post, which will help you stay on track and avoid going off too many tangents.

Second, use subheadings to break up the content and make it easier to read. This will also help readers quickly skim the post and find the information they need.

Third, use bullet points and lists to organize information and make it more digestible. This can also help you condense your thoughts and ideas into a shorter format.

Examples of Successful Short Blog Posts

There are plenty of successful blogs out there that rely on shorter posts. Some examples include BuzzFeed, known for its shareable listicles and short articles, and Seth Godin’s blog, which features short, thought-provoking posts on marketing and business.

Other successful bloggers have found ways to make short posts work for their niche. For example, a food blogger could share a quick recipe or cooking tip in a short post, while a fashion blogger could showcase a single outfit in a snapshot.

How to Make the Most Out of Your Short Blog Post

Focus on creating a catchy headline and opening sentence to making the most of your short blog post. This will grab readers’ attention and encourage them to keep reading.

Make sure your post is well-structured and easy to read, with clear subheadings and organized content. Use images and videos to break up the text and add visual interest.

Finally, make sure your post provides value to your readers. Whether it’s a helpful tip, a new perspective, or a fresh idea, your short blog post should leave readers feeling informed and inspired.

Common Mistakes When Writing a Short Blog Post

One of the biggest mistakes bloggers make when writing short posts is cramming too much information into a small space. Remember, your post should focus on one main idea or topic, and you should support that idea with clear and concise information.

Another mistake is not taking the time to edit and proofread. Even short posts can benefit from careful editing, and a well-crafted post will stand out from the crowd and engage your readers.

Tips for Making Your Short Blog Post Stand Out and Engage Readers

To make your short blog post stand out and engage readers, focus on creating a solid and memorable headline. Use vivid language and key phrases to grab readers’ attention and entice them to keep reading.

Next, make sure your post is easy to read and understand. Use short sentences and clear language, and break up the text with images and subheadings.

Finally, make sure your post provides value to your readers. Whether it’s a helpful tip or a new perspective, your short post should leave readers feeling informed and inspired.


Blog posts can undoubtedly be short, and there are many benefits to writing in a concise and focused style.

Whether you are pressed for time, looking for a fresh idea, or simply trying to engage your audience in a new way, short blog posts can be a powerful tool in your content marketing arsenal. 

By focusing on quality over quantity and crafting a well-structured, informative post, you can create content that stands out and resonates with your readers.