Most bloggers think of Pinterest as a platform for promoting helpful DIY projects and food recipes. And they are bang on. But what if we told you that Pinterest could also be used to promote your blog?
Yes, it’s one of the last options that come to mind when thinking of ways to drive traffic to your blog, but it is the last piece of your website marketing puzzle.
If established brands like Walmart and Apple are sourcing traffic from the platform, it ultimately means it is a traffic goldmine that you can tap into as well.
So in this article, we’ll be sharing the eight reasons why you should use Pinterest for blogging.
What is Pinterest?
Before we get into the nitty-gritty of using Pinterest to drive traffic to your blog, let’s introduce this interesting platform that most people often misunderstand.
In simple terms, we can define Pinterest as a social network, just like Facebook, TikTok, Twitter, Instagram, etc. But make no mistake, the platform is different in its own way. Pinterest is designed as a “Visual discovery engine” that allows users to share and discover valuable and exciting visual content (pictures and videos).
Admittedly, Pinterest has quite a number of perks that somewhat give it an edge over other social media platforms. For instance, data has shown that a single pin is believed to be 100 times more spreadable than an average tweet.
Also, it is easy to navigate. Even as a new user, you most likely won’t need to stress to understand how it works. But to be on the safe side, you should get acquainted with some of the prominent jargon and features of the platform.
The first thing we’ll be talking about is “Pins.” When we share pictures and videos with other users on social networks like Facebook or Instagram, we call it “posting.” It’s the same on Pinterest, but rather than calling it a post, we call it a pin. The following jargon you will often hear among Pinterest users is “board.” Users can create “boards” on Pinterest where similar content can be saved.
Why Pinterest is Good For Blogging
In terms of popularity and number of users, Pinterest is on a different level than some of the other social network platforms.
For perspective, Facebook has well over two billion users. YouTube is closely behind, with around 1.9 billion users, while Instagram has more than one billion.
But Pinterest isn’t far off. With an average of over 400 million monthly users, it is regarded as the 14th biggest social media platform in the world. So, there is clearly enough traffic to go around for any blogger that’s interested in promoting their content on the platform.
But if you still have doubts, here are eight convincing reasons Pinterest is good for blogging.
1. Pinterest is a Free Traffic Source
For most bloggers, investing in ads isn’t exactly a priority, especially for those who are in the early phase of their blogging career and are yet to make a profit.
If you are in this category, Pinterest is an excellent platform to source organic traffic. Regardless of your content or product, there is an existing market for you on Pinterest.
As we mentioned earlier, Pinterest has almost half-a-million monthly users. But aside from that, it is the fastest social network to reach 10 million unique monthly visitors and the fourth most famous social media site in the United States, so the number of users on the platform would continue to surge over time.
Of course, the more users on the platform, the higher your chances of getting traffic.
So every time a pin containing your link is shared, it gives your website an extra push. Additionally, Pinterest also offers a paid advertisement program which has the potential to further increase the traffic flow to your website.
2. Pinterest Algorithm is Easier than Google SEO
The Pinterest algorithm has changed over the years, and keeping up with the new trend might be a little bit tricky.
But as far as we know, it’s easier than optimizing your website to feature on the top page of a Google query. To start with, it’s less competitive, and you don’t even have to be an expert to get started. All you need is basic SEO knowledge, and you should be good to go with the right tactics and consistency.
However, promoting your blog on Pinterest is not an excuse to abandon SEO. Finding the right balance between Pinterest, SEO, and other traffic sources will give you a better chance of achieving the desired result.
3. Pinterest Converts More Leads to Sales than Other Social Media Platforms
Pinterest has a greater leads-to-sales ratio than other social media platforms, and this is arguably its most significant advantage.
According to data, 83 percent of Pinterest users say they make purchases based on the content they see on the platform. And more interestingly, 45 percent of social media users in the United States with a household income of over $100,000 are actively on Pinterest.
This means that your promotional content reaches potential buyers who can afford them.
Meanwhile, the life span of a pin is around 3.75 months compared to around 15-18 minutes for a tweet, six hours for a Facebook post, and 48 hours for an Instagram post. In other words, your ideas and content remain visible for longer hours on Pinterest than on any other social media platform in the world.
4. Pinterest Can Be Used to Generate Free Backlinks for SEO
We mentioned earlier how the Pinterest algorithm is much easier to navigate than the Google SEO algorithm.
Well, that’s accurate. But what we haven’t told you yet is that having a strong presence on Pinterest also contributes to the success of your SEO strategy, specifically through backlinks. And it’s no secret that backlinks are one of the most critical factors for increasing your website’s visibility in search engine results pages (SERPs).
So, as a blogger, it’s a win-win situation for you.
5. Pinterest Easily Integrates with Blogs and Other Social Media Platforms
Optimizing your social media footprint is key to the organic growth of your website. And Pinterest is one platform that integrates and connects them all. All you need to do is install plugins that allow you to pin blogs directly to boards on Pinterest.
Additionally, if you own a WordPress website, you can add the “Pin It” button to your blog posts or images. This would make it easier for readers to share your blogs on their Pinterest accounts.
6. Get Content Ideas from Other Creators
Since Pinterest was founded in December 2009, more than 240 billion pins have been saved on the platform.
In other words, Pinterest is a dumping ground for tons of helpful content ideas you don’t have to pay for.
So as much as you want to add your content to that number of pins on the platform, be sure to look out for helpful content ideas pinned by other creators that can be legally reproduced on your blogs.
7. Build Brand Awareness
For upcoming bloggers, Pinterest is a safe space to build brand awareness. It is less mainstream than the other mainstream social media platforms.
It works with an intelligent algorithm that is designed to show your content to users with similar interests, and if your content meets their needs, chances are they will click the link to your blog and maybe even subscribe to your email list.
8. Shelf Ideas for Future Blogs
Sometimes, curating ideas for future blog posts can be difficult, especially when you’re gathering them from multiple sources, and that’s where Pinterest comes in.
You can pin ideas for future blog posts on custom-made boards on your profile page until you are ready to add them to your content calendar.
And if you’d like to keep them away from the prying eyes of other blog owners on the platform, all you need to do is make the board private.
How to Create an Awesome Pinterest Pin and Board
Now that you know why you should use Pinterest for blogging, the next step is to create attractive pins and boards. Once you get started on Pinterest, the first thing you want to do is create boards where your content will be pinned.
Be sure to name and optimize the board so that users know what to expect when they follow it. If you don’t have content yet, you can pin relevant content from other creators to keep the board active.
More importantly, ensure that you pin fresh and relevant content. This means you’d have to create your own pins at some point, and that shouldn’t really be a problem.
This can be done using Pinterest Editor or graphics design applications like Canva. Whichever method you choose, ensure that you use high-quality images.
In addition, add relevant texts and use the right color combinations.
Lastly, amplify your pins with the right keywords when uploading them. This would give your pins more leverage and increase your chances of generating content for your website.
Pinterest is a social media network packed with immense value for bloggers. Unfortunately, it is often overlooked by publishers who would instead push their content on other platforms like Facebook and Twitter.
To be fair, these platforms have more users and popularity, but if appropriately utilized, Pinterest has the potential to rival them and deliver just about the same result in terms of generating traffic for your blogs.