If your business can’t be found, it doesn’t exist – at least to your customers. This is why every business, small and large, needs a website.
1. Customers first look for a website.
Potential customers heavily decide the validity and professionalism of a business through its website. A website is one of the first things they look at in a business. A business without a website will lose credibility and customers.
2. Website marketing is low-cost.
Creating a website is inexpensive compared to other forms of marketing and advertising. Marketing your business through billboards and television are proven methods to work. But billboards are limited in number and reach, and television ads are not always cost-effective.
3. Gain more customers.
The internet spans the globe, and now so can your business. You’ll be able to reach more local and international customers.
4. Educate your customers.
You’ll be able to provide more information about your products and services. Customers that have a comfortable understanding of a product or service are more likely to make a purchase.
5. Show off your proven track record.
Prove to your customers your business is experienced and professional by displaying your portfolio of previous clients and testimonials on your website.
6. Get found on search.
And by search, I mean internet search engines such as Google, Yahoo, Bing, etc. An SEO-friendly (search engine optimization) website will help you bring free customers. You can also pay for search ads, though this can add up in cost.
7. Get found locally.
Google puts a large emphasis on local business searches. Customers can find products and services within their region. You’ll notice if you search for a plumber or bakery on Google, the results will show nearby services.
And again, you’ll need a website to validate your credibility. By the way, to get found on local search, you’ll need a physical business location with an address customers can visit as per Google guidelines.
8. Advertise your business for free.
Social media marketing is a large platform to gain new customers for free. Like search engines, you can gain more customers with through social media marketing — free and paid options.
9. Communicate with your customers.
Many people now prefer to communicate via email over the telephone. Having a website and contact-us page with an integrated email is a must for great customer service.
10. Build your brand.
A website helps build your brand by attracting new customers and bringing back returning customers. More people will see your logo and get comfortable with your business and its products.